I have seen many young start-ups throughout my time as a designer become successful, wealthy entrepreneurs through hard work, innate talent and well-informed choices. But it wasn't JUST these things that created the Jobs, Branson or Zuckerberg empires you see today. Design was an integral part of their success. Image if Apple had stuck with their original apple tree logo. Facebook never revised the shape of their font. Or Virgin never strayed from their double-headed femme-fa